hirestaff, a recruitment specialist for the care home and healthcare sector, has officially launched.

The new consultancy aims to improve staff retention by offering a relationship-centred approach to recruitment for care home and healthcare providers in the UK.

hirestaff’s relationship model sees the consultancy working in partnership with care providers to attract and recruit the right staff. Staff not only with the right skills, but with the right values and behaviours. This approach aligns an employee’s values and behaviours with those of the employer. Similarly, the same level of care will be taken when finding the next role for candidates. In this, hirestaff will guide and support their career aspirations, empowering them to make the right choices for both personal and professional growth.

In care homes, relationships between staff and residents are at the heart of excellence in compassionate and dignified care. The company’s founding mission is to find people focused candidates who know what it means to provide high quality support.


hirestaff is headed by CEO and founder Reena Sidar. Reena brings more than a decade of recruitment experience to the sector. Whilst working on a consultancy project for a national care home provider, Sidar saw that warm, caring and positive relationships between staff and residents were vital to a great home. This motivated her to start hirestaff to ensure that vulnerable older people receive safe, compassionate care.

When assessing and selecting potential employees and leaders, Sidar believes high levels of emotional intelligence are an asset.  Having these qualities will help build better relationships between staff and residents and deliver the very best care.

Reena Sidar, CEO and founder, says: “It’s an honour to introduce hirestaff to the care home and healthcare community. This is an important time to be supporting excellence in care. There’s evidence that staff turnover not only can have a negative impact on the quality of care, but also on the emotional and physical wellbeing of vulnerable older people.

My own experience has shown that the secret to success in finding and keeping employees is selecting people first and foremost for their values, behaviours and emotional intelligence. We will do this wholeheartedly by finding staff whose skills and values will deliver compassionate, safe and effective care. Seeing the direct impact of our work motivates me every day.”