Triple Point has partnered with the Silver Linings competition to find solutions that will help transform care for our older generations.

The competition is open to submissions from the general public for ‘Brainwaves’ – which highlight a key problem faced in elderly care and provide an inspired solution, and ‘Business Plans’ – investable ideas that can be taken forward by interested parties.

A number of innovative Brainwaves have already been submitted from memory podcasts preserving the rich stories of the older generations to a cooking app that brings together small groups of like-minded seniors who enjoy cooking, and the first business plans have also been received. 

The competition is encouraging more people to come forward with ideas, with cash prizes on offer for the best suggestions.

The Silver Linings competition was established by Hugh Wheelan, a co-founder of Responsible Investor, Sally Bridgeland, FIA (trustee, non-executive director and adviser) and Dr Rachel Melsom, MBBS, BSc. (Director, Medical Matrix Consulting, and practicing physician with a special interest in Older Persons Care).

Jennifer Ockwell, Partner and Head of Institutional at Triple Point, said: “We are actively trying to tackle some of society’s biggest challenges, and we are really pleased to have partnered with Silver Linings. 

“We are committed to improving the lives of our older generations and this innovative competition aligns perfectly with what we do, unlocking opportunities and ideas that can solve societal problems.

“This competition is a real opportunity for the public to tell us about their ideas and there have been some brilliant ideas submitted already. If you have a Brainwave – be it a tool, or a service – which can help to address the needs of older people please do get in touch.”

Dr Rachel Melsom added: “Silver Linings will highlight and really encourage multidisciplinary thinking – innovation and creativity are part of a necessary renaissance in the health, wellbeing and care sectors and we are delighted to have the support of Triple Point as cornerstone sponsors.

“I am very excited about the change this competition could affect for older people.”

The best solutions will win cash prizes: £10,000 on offer for the best business plan, £5,000 for two runner up business plans, and £500 for each of the best eight Brainwaves.

The deadline for Brainwave entries is April 30, 2021. Brainwave winners will be announced at a digital conference in May. 

The deadline for Business Plans is September 10, 2021. With the winners being announced, hopefully at a live event, in November.

Find out more and enter the competition at