Homecare provider Home Instead Senior Care has set up a charity with a sole mission – to bring the joy and fun back into ageing.
The Bring Joy Foundation was set up just over a year ago to help groups and organisations working with the elderly across the UK put a touch of magic and sparkle onto the agenda. Now the charity is marking a major milestone – it’s raised £100,000 to fund events and activities that make older people smile.
Getting older brings many challenges but the Bring Joy Foundation believes ageing doesn’t have to be all doom and gloom.
The charity exists to fund the little things that can make a big difference to older people’s lives – from VIP days out at the seaside, to cinema nights, vintage tea parties with jive dancers to festive dinners.
It brings light and laughter into seniors’ days by funding special events or paying for favourite pastimes to be rekindled through its ‘wish granting’ donations for older people.
Thanks to an army of selfless and dedicated fundraisers from across the UK – the Foundation, set up by national elderly homecare specialist Home Instead Senior Care, has proudly raised £100,000 to date.
The Foundation has brought joy, smiles and fun to 20 lucky groups and organisations, benefitting a grand total of 7,600 older people with wishes worth £30,500 granted so far.
The Bring Joy Foundation’s founder Sam Brocklebank, said: “Raising a staggering £100K to put the fun and joy back into ageing has been a wish come true. We’re filled with pride at how well our charity has been adopted by fundraisers who have all wanted to do their bit for our older generations.
“But it’s seeing the smiles, the glints in people’s eyes, the happiness and laughter that have brought the ethos of the Bring Joy Foundation to life – that’s the true mark of our success.
“As we move into our second year we’re calling for more groups and organisations to apply for a donation from the Bring Joy Foundation so we can help make their dreams come true too.”
To apply for a wish granting donation from the Bring Joy Foundation in 2016 or to fundraise in its name, visit www.bringjoyfoundation.org
The foundation has funded events for older people including:
- A VIP day trip to the seaside for 95 members of a community centre from Greater Manchester
- A vintage tea dance complete with jive dancers in Surrey
- A tea party to mark the Queen’s official birthday in Henley
- Regular cinema evenings at Oulton Residents’ Association in Warrington
- Trips out with friends for the Ilkley Insight Group in West Yorkshire
- A Christmas dinner for Sandbach Round Table members
- A special day out for the Barnsley-based Butterflies support group
Bring Joy fundraisers from Home Instead Senior Care’s national network dubbed ‘Joy Givers’ undertook a raft of colourful and creative activities to boost the charity’s coffers over its first year.
Fundraising highlights from across its franchise network have included:
- Pedal power: A four-man team got on their racing bikes for the fun filled cause. The racers included Mick Sheehan from Oldham, James Little from Kirklees, Ben Ruddle from Swansea and Neil Cook from Frodsham. They paced their road bikes over 200 miles from Swansea to Warrington, the national home of the Bring Joy Foundation, raising £3305. See a film of their cycle here.
- Trekking high: Husband and wife Maggie and Peter Martin from Ascot undertook a 10-day trek through Nepal in the Foundation’s name, raising £500.
- Christmas Day dip: Despite waves in excess of 8 foot, a daring team from Devon braved the cold, wind and rain to take part in an annual Christmas day swim raising nearly £800.
- Family fun day: A traditional tug of war, retro space hopper race, bake off competition and a children’s painting evening held by Home Instead Senior Care’s national office raised £506.
- Best foot forward: Michelle Blunt from Newcastle-under-Lyme put her best foot forward to complete the 100km Thames Path Challenge raising over £1016.
- Paddle power: A 12-strong team from East Northants took part in a dragon boat race, raising £130.
- Santa dash: National Office’s Sarah Wentworth took part in the annual festive fancy dress race at Manchester United raising £232.
- Across the Pond: Inspired by the Foundation’s ethos, Home Instead Senior Care’s stateside founders Paul and Lori Hogan presented the charity with a $10,000 donation to boost the amount of joy the charity can spread in 2016 and beyond. And in turn, Home Instead Senior Care Canada donated $1,000.