Opportunities

WHY ADVERTISE?

Care Choices Ltd is a leading multimedia publisher and has been producing care services directories for local authorities for over 30 years.

www.carechoices.co.uk is a comprehensive, fully-searchable website for people looking for care services. It offers care information and guidance as well as details of over 47,000 care and support providers in England, Scotland and Wales.

Growing year-on-year, the website benefits from referral traffic from GP’s, Councils and Carer Support organisations. It is a cost effective way to reach the people looking for your services.

Strong backlink profile = highly trusted traffic

77 NHS links and referrals from local authority and .gov sites

People are actively looking for care on our site

33,000 searches for care every month

Your listing is seen by a large, relevant audience

770,000 annual users searching for care and support every month

High-intent visibility in Google

Over 102,000 organic listed keywords in the Health, Nursing, Assisted Living & Long-Term Care sector

Local demand you can tap into

Over 101 local authority referrals directing people to Care Choices

ADVERTISING OPTIONS

All CQC registered care services have a basic listing on the Care Choices website. However, there are a range of options to help your service stand out:

Enhanced Listing – Reach more people looking for care.

An enhanced listing offers an in-depth profile with prioritised positioning above basic listings in search results.

With an enhanced listing you get:

• Prioritised positioning above all basic listings – your listing is guaranteed to show in the search results before the basic listings on our site.
• An in-depth description – a chance to sell your home/service to potential care seekers.
• A direct link to your website – get active care seekers clicking through to your site.
• Logo & images –  one of which will show in the search results page.
• Video/360 Tour.
• Search Engine Optimised page – enhanced listings all receive bespoke meta descriptions using appropriate keywords.
• CQC rating – if applicable.
• Google reviews.
• Optional in-depth features section offering further detail about the services you offer.

National Listing – Appear in all care searches

If your service is available nationwide, a national listing will ensure you appear in all searches for care.

Virtual Listing – Target extra locations

If you have one main address but wish to target other geographical areas, add additional areas to your enhanced listing, and appear in more relevant searches.

Each additional location (post code/place name) will be pinned to a central point in the target area of your choice. Virtual listings are not additional listings – they ensure your primary office listing appears in searches for the elected area. Visually, the person looking for care will view your main office details.

Below is an example of a primary enhanced listing office address and additional areas covered by virtual offices. A virtual listing is a great choice for home care providers who operate in a wide area.

Featured Care Group – Appear on the homepage

A featured group gives you a dedicated page to talk about your business and showcase all your listings, all linked from the homepage. Available in combination with new/existing enhanced listings.

Banner Advert – Choose your area

Promote your service in your chosen location with a banner advert linking directly to your website. Top banners and side banners are available, and we offer a free design service. Technical spec for banners is as follows:

Prefer to appear in print? – Find out about our Regional Care Directories

If you run a care home, home care or live-in care service, or another support organisation, promote it via our Care service Directories. These free publications reach people looking for care at their time of need and are your perfect route to people actively seeking care and support. Click here to find out more.